rheingoldinstitute international: Psychological market, media and cultural research

We’ve been developing depth-psychological market research for three decades. This is the only approach that affords us a scientifically sound glimpse behind the psychological curtain of consumers, voters, users and viewers. It delivers authentic insights that permit a profound grasp of psychological behaviors and motives. In the disciplines of quality, methodological expertise and consulting, we are Germany’s best. And we are the best in Germany in the disciplines of quality, method competence and consulting.

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rheingoldinstituteinternational: Psychological market, media and cultural research

We’ve been developing depth-psychological market research for three decades. This is the only approach that affords us a scientifically sound glimpse behind the psychological curtain of consumers, voters, users and viewers. It delivers authentic insights that permit a profound grasp of psychological behaviors and motives. In the disciplines of quality, methodological expertise and consulting, we are Germany’s best. And we are the best in Germany in the disciplines of quality, method competence and consulting.

House rheingold

Trend-Start DT Trend-Tools DT

The rheingoldfeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You won’t find this anywhere else.

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rheingold Insights

The rheingoldInsights are selected articles and press releases from our world of qualitative market research. Read insights from recent studies, all about the latest trends and what impact this has on markets and brands. Have fun reading.

CORONAVIRUS: Excitation is faster than the pathogen

People face a threat from coronavirus that they can't see, smell, taste - with an invisible enemy.

Generation Z – adolescence

Today, Generation Z often lives in a sheltered gaming paradise until the mid-20s: they experience a…

“We’ve run out of visions for the future!”

Paradoxically, on the one hand, most people are doing well. But more and more people feel that the…

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