rheingoldinstituteinternational: Psychological market, media and cultural research

We’ve been developing depth-psychological market research for three decades. This is the only approach that affords us a scientifically sound glimpse behind the psychological curtain of consumers, voters, users and viewers. It allows us to look scientifically behind the emotional backdrops of consumers, voters, users, viewers and provides us with unadulterated insights into a profound understanding of psychological behaviours and motives. And we are the best in Germany in the disciplines of quality, method competence and consulting.

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In this way, we help our customers to understand the secret message of their brand and to successfully navigate the markets. We often combine quantitative surveys and deep psychological research or use digital methods, such as the specially developed rheingoldArena.

The rheingoldfeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You won’t find this anywhere else.


rheingold Insights

The rheingoldInsights are selected articles and press releases from our world of qualitative market research. Read insights from recent studies, all about the latest trends and what impact this has on markets and brands. Have fun reading.

Hybrid exploration – The rheingoldArena®

The new rheingold exploration method rheingoldArena creates a focus group scenario that generates a…

rheingold_wie Covid-19 changes market research

Mindfulness: Conducting qual amid the COVID-19 pandemic

Patricia Sauerbrey Colton shows how mindful market research with Covid-19 can reveal hidden…

rheingold Marken - als Wegweiser des (neuen) Alltags

Brands – as signposts of the (new) everyday life

Brands can point the way in the current phase like a GPS transmitter and make meaningful offers for…

rheingold-Die neue Hörigkeit

The new obedience – how advertising in podcasts works best

Podcasts can create a high level of connection and loyalty among their users as well as bring about…

rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis and why promises of sustainability are…

rheingold Consumption in Crisis Mode

Consumption in Crisis Mode

Consumers yearn for support and confidence in the future and brands can deliver.

rheingold: Industrieübergreifende Wachstumschancen

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry

New corona-related motivations and needs from the sports and outdoor sector hold cross-industry…

Psychological Corona measure tape for commercials

Judith Behmer on commercial recipients who pay close attention to whether the distance rules are…

How do your customers tick in the Corona crisis?

Emergency aid for brands and businesses. Get the advice of rheingold experts on questions and…