rheingoldinstituteinternational: Psychological market, media and cultural research

We’ve been developing depth-psychological market research for three decades. This is the only approach that affords us a scientifically sound glimpse behind the psychological curtain of consumers, voters, users and viewers. It allows us to look scientifically behind the emotional backdrops of consumers, voters, users, viewers and provides us with unadulterated insights into a profound understanding of psychological behaviours and motives. And we are the best in Germany in the disciplines of quality, method competence and consulting.

In this way, we help our customers to understand the secret message of their brand and to successfully navigate the markets. We often combine quantitative surveys and deep psychological research or use digital methods, such as the specially developed rheingoldArena.

The rheingoldfeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You won’t find this anywhere else.

Hybrid exploration – The rheingoldArena^®

Through the clients’ glasses – rheingoldCoCreation Workshops

Strategically focused – rheingoldBridging

Rethinking target groups – constitutional marketing

Strengthening Brands – The Brand Success Code

rheingold Insights

The rheingoldInsights are selected articles and press releases from our world of qualitative market research. Read insights from recent studies, all about the latest trends and what impact this has on markets and brands. Have fun reading.