rheingold institut: Clarity through depth psychological insights

Really understand consumers, successfully position your brand and communicate a convincing story: With depth psychological market research, we take a look behind the emotional scenes, offer unadulterated insights into psychological relationships and thus offer you optimized recommendations for action.

30 years of experience, around 5000 in-depth interviews conducted annually and a highly qualified team provide insights that can be translated into concrete measures such as campaign management, product development or strong brand building.

In this way, we help you understand the secret message of your brand and successfully navigate the markets. We also combine quantitative surveys with depth psychological research. Digital methods such as the specially developed rheingoldArena have been part of our DNA for years.

The rheingoldfeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You won’t find this anywhere else.

Through the clients’ glasses – rheingoldCoCreation Workshops

Strengthening Brands – The Brand Success Code

Strategically focused – rheingoldBridging

Hybrid exploration – The rheingoldArena^®

rheingold Insights

The rheingoldInsights are selected articles and press releases from our world of qualitative market research. Read insights from recent studies, all about the latest trends and what impact this has on markets and brands. Have fun reading.