30 years of morphological impact research

On the basis of morphological psychology, around 45 permanent and 55 freelance employees – mostly graduate psychologists – analyse the unconscious emotional factors and contexts of meaning that influence the actions of each person.

Through deep psychological methods and concepts of morphological market and media research, we bring transparency into the structure, dynamics and development of markets and open up innovative and creative paths for marketing.

Frog King

What we get up for in the morning


Our drive is to explore the emotional connections and the deeper meaning of human action. In this way, we help our customers to understand the secret message of their brand and to successfully navigate the markets. Our tool is morphological psychology, which we continuously develop.

The rheingold team


Our rheingold employees have one thing in common: enthusiasm for morphological research. Want to know more, don't settle too quickly. Coupled with a very high professional and personal competence and a sure sense of quality. Binding, friendly, energized.

Thank you! We feel excellent!


Many thanks to our customers and competitors. Once again, the top position of the rheingold institute in the quality ranking of the market research institutes in Germany was confirmed in 2018. And we congratulate our customers Frosch, Nivea and Rotbäckchen on winning the brand awards, to which we were able to contribute through our studies, analyses and strategic recommendations.

Working at rheingold


We are proud of our lively, competent and motivated team! Through cooperative cooperation, flat hierarchies and quick decision-making paths, we bring the company's interests into line with the personal interests of our employees in the best possible way.

Traineeship or internship

In a 24-month trainee program, we train her to become a morphological effect researcher. Or you can apply for an internship with us, for a period of six to 12 weeks. The internship offers them the opportunity to get to know the working methods of morphological psychology in the context of market and media research.

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The rheingold Academy

The rheingold Academy is the training institution in the field of deep psychological impact research. Following the Cologne Academy for Market and Media Research, together with public and private universities and the rheingold Institute, the Academy offers practical training in the field of market and media psychology.

TO THE ACADEMY

Travelling around the world - at home on three continents


The rheingold institute has been conducting research worldwide for many years. With our offices in Cologne, San Francisco and Shanghai, we are always on site and at the cutting edge of time on three continents. Our branches allow us to establish the unique method of morphological psychology in qualitative market research even more strongly internationally.

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