Contributions from

Birgit Langebartels
Birgit Langebartels

Birgit Langebartels, a psychologist, is account manager and head of Gender & Generation. Her research focuses on women, children and youth, social trends and developments, and health.

Tel.: +49 221-912 777-14
E-mail: langebartels@rheingold-online.de

Demonstrations in Germany. January 2024

How we really live - Study on democracy and the reality of life

What motivates people in Germany in view of the major demonstrations? What do they expect from politicians, institutions and companies, and what are they themselves prepared to invest?

Why young women shy away from leadership positions

Young women want hybrid and agile work beyond official channels and hierarchy. Birgit Langebartels, psychologist and head of rheingold "Gender&Generation," talks about the new mindset and what companies need to do now.
Crises and their psychological sides

The psychological side of crises

People move between resignation, defiance and anger and at the same time long for a confident view of the future.

Brand communication in the crisis

Birgit Langebartels on the current mood of people in Germany, how brands should react to it and why the trend towards nature is unbroken.

Generation Z and the psychology of local news

How does GenZ deal with local mobile news offerings and what are psychological drivers, blockages and needs?

2nd Screenforce Expert Forum

In the current situation of the Ukraine war and the energy crisis, the outcome of which cannot be predicted, brands convey stability and confidence, thus becoming a psychological support for people.
How are the Germans doing?

Permanent crisis mode - How are the Germans doing?

Still battered by Corona, we now face a demanding winter. How are the Germans faring with it?
Home office and the risk of erosion

"As much as the home office is celebrated: It's in danger of eroding"

At the beginning of the pandemic, the home office was seen as a place of liberal promise and a step finally taken toward a modern workplace.
Crisis Update Webinar

Crisis Update Webinar

In its crisis update, the rheingold institute used in-depth interviews to get to the bottom of Germans' fears and crisis perceptions.
Crisis Update Webinar

What makes consumers tick in the crisis?

Here you can find out where consumers want to or can save, what they are particularly afraid of and how they can prepare for the coming winter.
Home office report for managers

Hybrid leadership with the home office

Hybrid working poses major challenges for managers. On this topic, we talk about the essence of four studies on home office and new work in our ExpertClub.
Home Office Report

Home Office Report for Executives: Now Available

Home Office Report for Executives: Now Available.
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