High Noon in Beertown Germany?
High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming…
Mindfulness: Conducting qual amid the COVID-19 pandemic
Mindfulness: Conducting qual amid the COVID-19 pandemicConsumers have been sensitized by COVID-19. Mindful moderating allows qualitative…
Brands – as signposts of the (new) everyday life
Brands – as signposts of the (new) everyday life The Corona crisis challenges brands to reposition themselves and make intelligent use of…
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown…
The new obedience – how advertising in podcasts works best
The new obedience – how advertising in podcasts works bestPodcasts as a media format can generate a high level of loyalty and attachment…
Consumption in Crisis Mode
Consumption in Crisis Mode - How Brands are now Making Themselves Indispensable as Development AidsPsychologically, people are currently…