Mindfulness: Conducting qual amid the COVID-19 pandemic
Mindfulness: Conducting qual amid the COVID-19 pandemicConsumers have been sensitized by COVID-19. Mindful moderating allows qualitative…
Brands – as signposts of the (new) everyday life
Brands – as signposts of the (new) everyday life The Corona crisis challenges brands to reposition themselves and make intelligent use of…
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown…
Consumption in Crisis Mode
Consumption in Crisis Mode - How Brands are now Making Themselves Indispensable as Development AidsPsychologically, people are currently…
The new obedience – how advertising in podcasts works best
The new obedience – how advertising in podcasts works bestPodcasts as a media format can generate a high level of loyalty and attachment…
High Noon in Beertown Germany?
High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming…