Contributions from

Heinz Grüne
Heinz Grüne

Heinz Grüne has been managing director at rheingold since 1988.
His scientific focus is on research into digital media and their impact on everyday life, on senior citizen culture, and on the consumption psychology of food, with an emphasis on beer.

Tel.: +49 221-912 777-56
E-mail: gruene@rheingold-online.de

In virus veritas

In virus veritas: How alcohol can now be marketed

People drink less alcohol in the pandemic and also drink alcohol differently, there is a lack of opportunities to "go steep" - which measures work now.
Corona and drinks

Who now advertises wisely

Heinz Grüne answers what influences the Corona crisis has had on the beverage industry and its brands, and what must now be done differently in terms of advertising.
Fridays For Future Demo

Of procrastinators and know-it-alls

The big 'Gretchen questions' of the students to the adult world are: What do you think about creation? How important are the environment, climate and nature for you? How can a healthy diet be guaranteed for more and more people in this world? Do you care at all about what comes after you? In what condition do we have to leave the...
High-Noon in Beertown Germany

High Noon in Beertown Germany?

Craft beer has long been a fixture in the German beer market. The infinite number of tastes and nuances conjured up from what are actually very limited basic ingredients impressively demonstrate the innovative power of beer.
Seniors study

rheingoldShare Study: Seniors 2018 - Baseline Study 4.0

How does the 55+ generation experience itself today? The rheingoldShare® Study: Seniors 2018 sheds light on the target group of 55+ year-olds.
Craft beer

Craft beer - source of power or frothy drinker?

Craft beer has long been a fixture in the German beer market. The infinite number of tastes and nuances conjured up from what are actually very limited basic ingredients impressively demonstrate the innovative power of beer.