Generation Z – adolescence

When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is…


Hold and inspiration for brands

How brands can provide support and inspiration in a PandemicReliability and consistency are important signs for consumers in times of…


Dream bubble vs. reality anchor

Mediengruppe RTL Deutschland and rheingold institute take a close look at the cultural upheaval around video usage in GermanyThe cultural…


Rheingold GenZ Shopping

Shopping of Gen Z - First Class and Second Hand

Shopping of Gen Z - First Class and Second Hand The purchasing behaviour of Gen Z is at first glance very contradictory. On the one hand,…


Gen Z - Part 3 rheingold

Generation Z - Rezo factor positive or we are the better adults

Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made…