Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry


New corona and lockdown experiences create new motivations and needs in people. The unleashed arbitrariness, the striving for “higher, faster, further” is replaced by the desire for stability and new honesty. The sports and outdoor industry profits enormously from the new reality. Marcel Beaufils has already presented corresponding research results at this year’s ISPO Re.Start Days. However, what has been driving people lately can also be used across industries for industry growth and marketing. Marcel Beaufils has summarized people’s new motivations and needs in a whitepaper in cooperation with ISPO. The whitepaper is available for download in German and English.

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Marcel Beaufils


Marcel Beaufils is a business psychologist and works for rheingold as a project manager. Before joining rheingold, he worked in a sports marketing agency and was thus able to build interesting parallels between the sports world and psychology. Tel .: +49 221-912 777-946 E-Mail: beaufils@rheingold-online.de