Future Study 2021: How Germans Look Towards the Future

Future Study 2021: In-depth psychological and representative study "How Germans look to the future"

Innovations Entwicklung rheingold

Innovation development with rheingold

It is a good time for tackling innovation again - especially with the Covid19 crisis coming to an end.

Baumarkt und Gartencenter - Studie

DIY and gardening – sources of self-efficacy

The DIY store and the garden center offer tools for handicrafts and planting and are thus sources of the longed-for self-efficacy.

Halt für Marken

Hold and inspiration for brands

Reliability and consistency are important signs for consumers in times of crisis. Especially brands that people have been familiar with since childhood can make use of this…

Judith Barbolini

Rheingold Institute rejuvenates its management with Judith Barbolini

The rheingold Institute is rejuvenating its management: Judith Barbolini (36) has been strengthening the management team since January 2021. Barbolini has been working at…

rheingold ConceptLap

The ConceptLab – testing and optimizing concepts in real time

rheingoldConceptLab.Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.

Hybrid exploration – The rheingoldArena®

The new rheingold exploration method rheingoldArena creates a focus group scenario that generates a potentiation of insights through the live connection of the analog and the…

rheingold_wie Covid-19 changes market research

Mindfulness: Conducting qual amid the COVID-19 pandemic

Patricia Sauerbrey Colton shows how mindful market research with Covid-19 can reveal hidden insights to consumer sensitized consumers.

rheingold Marken - als Wegweiser des (neuen) Alltags

Brands – as signposts of the (new) everyday life

Brands can point the way in the current phase like a GPS transmitter and make meaningful offers for the new everyday life.

rheingold: Industrieübergreifende Wachstumschancen

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry

New corona-related motivations and needs from the sports and outdoor sector hold cross-industry growth opportunities.

rheingold-Die neue Hörigkeit

The new obedience – how advertising in podcasts works best

Podcasts can create a high level of connection and loyalty among their users as well as bring about changes in behavior.

rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis and why promises of sustainability are misleading in these times.

rheingold Consumption in Crisis Mode

Consumption in Crisis Mode

Consumers yearn for support and confidence in the future and brands can deliver.

Psychological Corona measure tape for commercials

Judith Behmer on commercial recipients who pay close attention to whether the distance rules are adhered to.


rheingoldSprint®:digital – economical – direct

NEW: The rheingoldSprint® - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.

Men's study rheingold

The Return of the Machos

Nearly a third of men today fall under the "type of lap dog", the Cologne rheingold Institute has found in a deep psychological male study.