Halt für Marken

Hold and inspiration for brands

Reliability and consistency are important signs for consumers in times of crisis. Especially brands that people have been familiar with since childhood can make use of this…

Judith Barbolini

Rheingold Institute rejuvenates its management with Judith Barbolini

The rheingold Institute is rejuvenating its management: Judith Barbolini (36) has been strengthening the management team since January 2021. Barbolini has been working at…

rheingold ConceptLap

The ConceptLab – testing and optimizing concepts in real time

rheingoldConceptLab.Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.

Hybrid exploration – The rheingoldArena®

The new rheingold exploration method rheingoldArena creates a focus group scenario that generates a potentiation of insights through the live connection of the analog and the…

rheingold_wie Covid-19 changes market research

Mindfulness: Conducting qual amid the COVID-19 pandemic

Patricia Sauerbrey Colton shows how mindful market research with Covid-19 can reveal hidden insights to consumer sensitized consumers.

rheingold Marken - als Wegweiser des (neuen) Alltags

Brands – as signposts of the (new) everyday life

Brands can point the way in the current phase like a GPS transmitter and make meaningful offers for the new everyday life.

rheingold: Industrieübergreifende Wachstumschancen

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry

New corona-related motivations and needs from the sports and outdoor sector hold cross-industry growth opportunities.

rheingold-Die neue Hörigkeit

The new obedience – how advertising in podcasts works best

Podcasts can create a high level of connection and loyalty among their users as well as bring about changes in behavior.

rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis and why promises of sustainability are misleading in these times.

rheingold Consumption in Crisis Mode

Consumption in Crisis Mode

Consumers yearn for support and confidence in the future and brands can deliver.

Psychological Corona measure tape for commercials

Judith Behmer on commercial recipients who pay close attention to whether the distance rules are adhered to.

How do your customers tick in the Corona crisis?

Emergency aid for brands and businesses. Get the advice of rheingold experts on questions and recommendations about the corona crisis.

rheingoldSprint

rheingoldSprint®:digital – economical – direct

NEW: The rheingoldSprint® - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.

Exhibitions Coronavirus

CORONAVIRUS: Corona censorship doesn’t hurt fairs

"Next year there will be a craving for any major event," Stephan Grünewald said of the Coronavirus

CORONAVIRUS: Excitation is faster than the pathogen

People face a threat from coronavirus that they can't see, smell, taste - with an invisible enemy.

Rheingold GenZ Shopping

Shopping of Gen Z – First Class and Second Hand

The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear how different younger and older generations are and above all also communicate.