rheingold Consumption in Crisis Mode

Consumption in Crisis Mode

Consumers yearn for support and confidence in the future and brands can deliver.

Psychological Corona measure tape for commercials

Judith Behmer on commercial recipients who pay close attention to whether the distance rules are…

How do your customers tick in the Corona crisis?

Emergency aid for brands and businesses. Get the advice of rheingold experts on questions and…

Findings and outlooks on the Corona Crisis

Since the outbreak of COVID 19, the world has changed every hour. The rheingold Insitut has…

Exhibitions Coronavirus

CORONAVIRUS: Corona censorship doesn’t hurt fairs

"Next year there will be a craving for any major event," Stephan Grünewald said of the Coronavirus

CORONAVIRUS: Excitation is faster than the pathogen

People face a threat from coronavirus that they can't see, smell, taste - with an invisible enemy.

Generation Z – adolescence

Today, Generation Z often lives in a sheltered gaming paradise until the mid-20s: they experience a…

Generation Z – TikTok: Hot or not?

Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1…

Generation Z – adolescence

Today, Generation Z often lives in a sheltered gaming paradise until the mid-20s: they experience a…

Gen Z - Part 3 rheingold

Generation Z – Rezo factor positive or we are the better adults

The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear…

Rheingold GenZ Shopping

Shopping of Gen Z – First Class and Second Hand

The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear…

rheingoldSprint®:digital – economical – direct

NEW: The rheingoldSprint® - ideal research tools for the contactless corona phase. Fast, pragmatic,…

Gen Z - Part 2 rheingold

Generation Z – New Kids on the Job

In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a…

Gen Z - Part 1 rheingold

Generation Z – Google’s smart magic students

Gen Z has mostly heavenly starting conditions. They do not make the lack of experience of previous…

China News: 996 Online Revolt

The name "996 Work Pattern" refers to an unofficial work rhythm: it is worked from 9 a.m. to 9 p.m.…

rheingold institut Macht spenden glücklich

Does donating make us happy?

Wer anderen hilft, stärkt damit das eigene Selbstwertgefühl und empfindet das eigene Leben zudem…

Beertown Germany rheingold

High Noon in Beertown Germany?

Craft Bier ist schon lange eine feste Größe im deutschen Biermarkt. Die unendlich vielen…

RILA Remote Food Study

The globalised culinary culture

On behalf of RILA Feinkost-Importe GmbH & Co. KG, rheingold, under the direction of Stephan…

Dream bubble vs. reality anchor

Movie-Study: Mediengroup RTL Germany and rheingold institute take a view on the change of video…

Men's study rheingold

The Return of the Machos

Nearly a third of men today fall under the "type of lap dog", the Cologne rheingold Institute has…

Cocreation Workshops

Through the clients’ glasses – rheingoldCoCreation Workshops

rheingoldCoCreation is a new research method, to take a view with the eyes of the consumers.

Mediennutzung in China

Media usage and brand perceptions in China

There are fundamental differences in the way young adults China and Germany between the ages of 18…

Hybrid exploration – The rheingoldArena®

The new rheingold exploration method rheingoldArena creates a focus group scenario that generates a…

Strengthening Brands – The Brand Success Code

The success of brands today depends on five factors. This is confirmed by rheingold studies of the…

Strategy Advice

Strategically focused – rheingoldBridging

The strategy after that. With rheingoldBridging, they work with our experts to work out how to…

Rethinking target groups – constitutional marketing

As a concept, constitutional marketing opens the eyes to actual competitors, who often lie outside…

“We’ve run out of visions for the future!”

Paradoxically, on the one hand, most people are doing well. But more and more people feel that the…

The virtual pilgrimage

The Pascoe study 2017 "I click healthy: The virtual pilgrimage" shows how much the sick person…

rheingold group

Best practice – the rheingold methodology

In order to be able to grasp psychological connections in their complexity, morphological impact…

The Secret Logic of Depression

In an extensive study on the initiative of Pascoe Naturmedizin, the Cologne rheingold Institute…