rheingold ConceptLap

The ConceptLab – testing and optimizing concepts in real time

rheingoldConceptLab.Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.

Innovations Entwicklung rheingold

Innovation development with rheingold

It is a good time for tackling innovation again - especially with the Covid19 crisis coming to an end.

rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis and why promises of sustainability are misleading in these times.


rheingoldSprint®:digital – economical – direct

NEW: The rheingoldSprint® - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.

Generation Z – TikTok: Hot or not?

Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. German users call TikTok on average 10 times a day and then…

Generation Z – adolescence

Today, Generation Z often lives in a sheltered gaming paradise until the mid-20s: they experience a full supply and over-supplied life more than previous generations. Die Eltern…

Baumarkt und Gartencenter - Studie

DIY and gardening – sources of self-efficacy

The DIY store and the garden center offer tools for handicrafts and planting and are thus sources of the longed-for self-efficacy.

Halt für Marken

Hold and inspiration for brands

Reliability and consistency are important signs for consumers in times of crisis. Especially brands that people have been familiar with since childhood can make use of this…

Judith Barbolini

Rheingold Institute rejuvenates its management with Judith Barbolini

The rheingold Institute is rejuvenating its management: Judith Barbolini (36) has been strengthening the management team since January 2021. Barbolini has been working at…

Beertown Germany rheingold

High Noon in Beertown Germany?

Craft Bier ist schon lange eine feste Größe im deutschen Biermarkt. Die unendlich vielen Geschmäcker und Nuancen, die aus den eigentlich sehr limitierten Grundstoffen gezaubert…

rheingold institut Macht spenden glücklich

Does donating make us happy?

Wer anderen hilft, stärkt damit das eigene Selbstwertgefühl und empfindet das eigene Leben zudem als sinnerfüllter. Helfen macht glücklich.

Dream bubble vs. reality anchor

Movie-Study: Mediengroup RTL Germany and rheingold institute take a view on the change of video using in Germany

RILA Remote Food Study

The globalised culinary culture

On behalf of RILA Feinkost-Importe GmbH & Co. KG, rheingold, under the direction of Stephan Grünewald, has researched the status and opportunities of "remote food" in food…

Men's study rheingold

The Return of the Machos

Nearly a third of men today fall under the "type of lap dog", the Cologne rheingold Institute has found in a deep psychological male study.

Mediennutzung in China

Media usage and brand perceptions in China

There are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use media, perceive brands and view advertising. Frank Quiring,…

Cocreation Workshops

Through the clients’ glasses – rheingoldCoCreation Workshops

rheingoldCoCreation is a new research method, to take a view with the eyes of the consumers.