China News: 996 Online Revolt

The name "996 Work Pattern" refers to an unofficial work rhythm: it is worked from 9 a.m. to 9 p.m. daily, six days a week. Nowadays, such a rhythm of work in China is becoming…

Does donating make us happy?

Wer anderen hilft, stärkt damit das eigene Selbstwertgefühl und empfindet das eigene Leben zudem als sinnerfüllter. Helfen macht glücklich.

High Noon in Beertown Germany?

Craft Bier ist schon lange eine feste Größe im deutschen Biermarkt. Die unendlich vielen Geschmäcker und Nuancen, die aus den eigentlich sehr limitierten Grundstoffen gezaubert…

The globalised culinary culture

On behalf of RILA Feinkost-Importe GmbH & Co. KG, rheingold, under the direction of Stephan Grünewald, has researched the status and opportunities of "remote food" in food…

Dream bubble vs. reality anchor

Movie-Study: Mediengroup RTL Germany and rheingold institute take a view on the change of video using in Germany

The Return of the Machos

Nearly a third of men today fall under the "type of lap dog", the Cologne rheingold Institute has found in a deep psychological male study.

Through the clients’ glasses – rheingoldCoCreation Workshops

rheingoldCoCreation is a new research method, to take a view with the eyes of the consumers.

Media usage and brand perceptions in China

There are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use media, perceive brands and view advertising. Frank Quiring,…

Hybrid exploration – The rheingoldArena®

The new rheingold exploration method rheingoldArena creates a focus group scenario that generates a potentiation of insights through the live connection of the analog and the…

Strengthening Brands – The Brand Success Code

The success of brands today depends on five factors. This is confirmed by rheingold studies of the last 20 years. The starting point for successful brand management is the…

Strategically focused – rheingoldBridging

The strategy after that. With rheingoldBridging, they work with our experts to work out how to proceed after a study.

Rethinking target groups – constitutional marketing

As a concept, constitutional marketing opens the eyes to actual competitors, who often lie outside the supposed target groups of a specific product area.

“We’ve run out of visions for the future!”

Paradoxically, on the one hand, most people are doing well. But more and more people feel that the future is getting worse.

The virtual pilgrimage

The Pascoe study 2017 "I click healthy: The virtual pilgrimage" shows how much the sick person longs for encouragement and understanding ...

Best practice – the rheingold methodology

In order to be able to grasp psychological connections in their complexity, morphological impact research has highly effective tools at its disposal with the in-depth interview…

The Secret Logic of Depression

In an extensive study on the initiative of Pascoe Naturmedizin, the Cologne rheingold Institute approached the topic of depression in depth psychologically.