We find out WHY customer do what they do.

They can then use this knowledge to develop consumer-relevant and highly effective marketing campaigns. A rheingold study delivers insights that will surprise you. This makes market research the foundation for assertive communication and innovation while opening up new perspectives at the same time. A rheingold study provides insights that surprise. It thus becomes the foundation for innovation, a space for new perspectives.

And because we know their market and their brand better than they do, we accompany them in the goal-oriented development of assertive strategies and in the communicative implementation. In this way, market research becomes the basis for value-added-oriented action in the markets. This is qualitative market research in the true sense of the word.

Only when they know the "why" do they know how to act successfully.

At the beginning there is always the deepUnderstanding the market

In order to successfully conquer a market or to maintain a market position, it is essential in our eyes to know it well in its depth and dynamics. This is far from just about standards such as competitive observations. Rather, the mechanisms of action, the hidden logics of a market, are the effective levers with which success strategies are developed.


Two exemplary projects

We have described projects as cases that help them to see how our processes of market research and advisory support are structured, how we work and what results have been achieved.

Practice at its best

There are many ways we have developed to answer their questions about different methods of qualitative market research. And also to open up insights behind the scenes of their target groups and customers, who often have surprises at hand.


Our methods are the result of scientific research and continuous development. The rheingoldInterview® is the methodical heart. It is combined with quantitative methods, mobile research, social analytics or VR laboratories. Each study is tailored to the question, so is not a setting like the other.



With the permanent claim to remain the best supplier, we have developed our own rheingoldTools®. This allows us to access a wide range of applications if it requires the task of our projects. Whether we carry out a rheingoldLab® or use a rheingoldTuner®, our experts know the right combinations.


Soon here to try out:Our Performance Finder

With the rheingold performance finder, you can playfully find out which topics we are exploring, which tools and methods we use in market research and how we tackle specific topics and questions. All rheingold tools can be intelligently combined with each other. We develop a separate setting for each customer and every question to guarantee optimal output.

The rheingold power finder is currently still being programmed and will be available shortly.

The formula for strong brands - theBrand Success Code

The demands on strong brands are exploding in the moving markets. This makes brands that are very resilient in order to withstand influences and attacks and at the same time put themselves on the road to success through strategic relevance, clear positioning, consistency and uniqueness. We analyze their brand personality comprehensively and develop the brand-specific formula for success with them.


Especially with rheingold

The rheingoldArena®

The new rheingold-Exploration-Process rheingoldArena® creates a focus group scenario that generates a potentiation of insights through the live connection of the analogue and digital worlds.


Through the customer glasses

The rheingold CoCreation® gives companies the opportunity to experience experience from the eyes and belly of the consumer up close.


Centerpiece rheingoldInterview®

In a two-hour exploration, the unconscious mental efficacy and influencing factors that determine the behavior of consumers or consumers are revealed. With often surprising results.



All market researchers of the rheingold institute have completed a two-year additional study course at the rheingold akademie®. This makes the quality of our work unique.


The strategy afterwards

Following their rheingoldstudy, we at rheingoldBridging are working with them to develop strategic measures and concrete steps that will make their study effective in the long term.


Worldwide qualitative market research

The rheingold institut is based in Cologne. But this does not apply to our customers and certainly not to their brands. In this way, we also serve purely national customers through our branches in San Francisco and Shanghai. But also many internationally active companies – virtually the whole world from a single source. The blue areas of the map show you in which regions we regularly conduct research:

In order to meet an intercultural demand in a modern market research world, it is a matter of course at rheingold to fill the research teams with experts from different countries.

We see CrossCulture as a joint project, with our cooperation partners in the respective countries as well as a bi-national interview team. Only the addition of a supra-regional perspective of the rheingold project management as well as local researcher’s perspective on site avoids ‘blind spots’ and detects cultural events and similarities.

Through this proactive, intercultural exchange, rheingold acts as a cultural translator and ensures the well-known rheingold research quality – all over the world.

Our customers

Our customers include international corporations as well as medium-sized companies. What unifies them is the search for real insights and the blunt truth about her brand, her company and her communication. Most of them have had a trusting, mutually beneficial partnership with us for years.