NEW: The rheingoldSprint® – ideal research tools in times of #socialdistancing. Fast, pragmatic, cost-effective.


Building on existing research and our extensive wealth of experience, we are able to implement focused research formats tailored to individual needs of the client in the shortest possible time. With rheingoldSprint®we accompany our clients’’ ‘agile’ processes. Research, analysis and the resulting development of measures take place collaboratively, i.e. in joint action.

Fast answers for the development of products and communicative measures.

The marketing wheel is spinning ever faster. Campaigns are becoming more complex and at the same time more short-lived. Brands must constantly adapt to new trends and continually provide innovative offers. High pressure for innovation also demands agile and interdisciplinary processes in product development. Customer insights play a major role, but must be discovered on time and implemented quickly.

The right set-up for every case

Qualitative Quick Checks

  • rheingoldGroups® (Focus and Mini-Groups)
  • rheingoldInterviews® (face-to-face, via video or online)
  • rheingold voiceMessagings®
  • rheingoldEthnographic® (in Home, in Store, in Office, etc.)

Supplementary additional modules

  • Desk Researches
  • rheingold socialListening®
  • Expert ratings
  • Complementary Quant Queries

Example #1

Pretest with 2 rheingold miniGroups®(face-to-face or video)

Quick but by no means dirty. We can organize two rheingold miniGroups®at short notice, which our experts will moderate either in our studio in Cologne or via video transmission – of course you are welcome to participate, observe, or submit questions or content to the groups.

Example case:
For a start-up in Cologne, we tested an app, which aims to support people in their daily shopping, with two small groups (4 participants each). Existing Pain Points were searched for, for which the app can offer relevant solutions. Furthermore, the different features of the app were explored and evaluated. Based on this, positioning and communication ideas for the new product were jointly developed in a workshop.

Included services

  • Organization, recruitment of test persons, guidelines
  • Implementation and moderation
  • Use rheingold Facilities
  • Management Summary
  • < € 10,000
to inquire

Example #2

Inspiring insights with 12 rheingold focusInterviews®(face-to-face or video)

Conducting 12 one-hour video interviews in the run-up to campaign or product developments. Collection of relevant use cases in the relevant product category, identification of insights and currently used services and solutions. In particular, concrete examples and their progression are analyzed. Based on this, ideas for positioning and communication regarding the client’s project are developed via video workshops.

Example case
For a Fintech company, inspirational springboards for campaign development for a digital investment tool were generated in the run-up to a product launch. An update on the current investment mood was followed by an exploration of the impact and acceptance of the new tool in the relevant target group. Insights and two core benefits were identified which served as a starting point for communication development.

Included services

  • Organization, recruitment of test persons, guidelines
  • Implementation and moderation
  • Use rheingold Facilities
  • Management Summary
  • < € 10,000
to inquire

Example #3

Quick check of wordings and spontaneous associations with 20 rheingold voiceMessagings®

When developing claims, campaign titles, packaging, product naming, etc., the chosen wording is crucial for the success of the communication. With rheingold voiceMessaging®, terms are explored monadically with 10 voice messages each and their effect is evaluated. Initially, ideas and personal experiences about the terms are discovered by voice message. Further individual expansion and questioning via voice messages leads to the analysis by our experts. This allows the meanings of different key words to be understood and a safe decision to be made.

Example case
As a complementary measure to an extensive packaging test, one of our branded goods customers was not sure whether the associations and effects of some terms on the product packaging would appeal to the consumer in a targeted manner. Using the rheingold voiceMessaging®tool, we were able to provide answers in a short time, which required another round of creative work, but ultimately led to a clear decision.

Included services

  • Organization and guidelines
  • Implementation and moderation (on the spot: POS, event etc.)
  • Management Summary
  • < € 5,000
to inquire

Example #4

Analyses of consumer narratives with the rheingold socialListening®

Self-dramatization, echo chambers, opinion leaders. Social media has been developing a manipulative force for years. Influencers, election rigging and fake news are only a few of the indications that must concern us market participants more and more. After all, virtual communication channels now have more reach and influence than traditional media. And the Corona crisis will reinforce this trend even further.

rheingold socialListening® is able to listen in on all social media and identify narratives. This is the basis for rheingold experts to provide conclusions and recommendations on communication and attitudes of brands and companies in a psychological analysis.

Example case
In connection with the rheingold Senior Citizens Study, a social media analysis was carried out, which analyzed the postings, i.e. the public narratives of older people about old age. Content, language and images were examined to determine how the target group stages the topic of old age itself, what it wants to show and what it wants to hide. Typical narratives could be identified and exchanged with the later psychological analysis. In addition, valuable information for the communicative approach to the target group could be generated.

Included services

  • Organization, recruitment of the test persons, guidelines
  • Implementation and moderation
  • Management Summary
  • < € 7,000
to inquire

The rheingold expert

Sebastian Buggert

Sebastian Buggert


Sebastian Buggert has a degree in psychology and is a member of the management board at rheingold. His research focuses on trade, the media, and the service and finance industries. He is an expert in the field of digitization and has been intensively involved for a long time with the influences or opportunities of digital change, both for markets and for qualitative market research. Phone: +49 221-912 777-34 E-Mail: buggert@rheingold-online.de