Mediennutzung in China

Media usage and brand perceptions in China

Like a school of fishThere are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use media, perceive brands and view advertising. Frank…


China News: 996 Online Revolt

The 996 online revolt in China Initial situation: With little euphoria, China is currently looking at the online revolt launched by the Chinese IT-https://996.icu/#/de_DE. The name…