Mindfulness: Conducting qual amid the COVID-19 pandemic
Mindfulness: Conducting qual amid the COVID-19 pandemicConsumers have been sensitized by COVID-19. Mindful moderating allows qualitative researchers to reveal fresh insights exposed…
Brands – as signposts of the (new) everyday life
Brands – as signposts of the (new) everyday life The Corona crisis challenges brands to reposition themselves and make intelligent use of the dynamic environment. This is not only a matter…
The new obedience – how advertising in podcasts works best
The new obedience – how advertising in podcasts works bestPodcasts as a media format can generate a high level of loyalty and attachment among their users; reinforced by the “inner…
Shopping of Gen Z - First Class and Second Hand
Shopping of Gen Z - First Class and Second Hand The purchasing behaviour of Gen Z is at first glance very contradictory. On the one hand, they have no problems with having the cola bottle…
Generation Z - TikTok: Hot or not?
Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. German users call TikTok on…
Generation Z – adolescence
When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is more difficult to manage today than in the past.…
Generation Z - Rezo factor positive or we are the better adults
Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear how different younger and older…
Generation Z - New Kids on the Job
The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a source of hope to make companies fit for the future.…
Generation Z - Google's smart magic students
Understand Generation Z How does Generation Z tick? Today’s youth presents themselves as smart, creative and self-confident. As digital natives, they have grown up with Google,…
High Noon in Beertown Germany?
High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming popular. These two trends lead to a dynamic…