Mindfulness: Conducting qual amid the COVID-19 pandemic
Mindfulness: Conducting qual amid the COVID-19 pandemicConsumers have been sensitized by COVID-19. Mindful moderating allows qualitative…
Brands – as signposts of the (new) everyday life
Brands – as signposts of the (new) everyday life The Corona crisis challenges brands to reposition themselves and make intelligent use of…
The new obedience – how advertising in podcasts works best
The new obedience – how advertising in podcasts works bestPodcasts as a media format can generate a high level of loyalty and attachment…
Shopping of Gen Z - First Class and Second Hand
Shopping of Gen Z - First Class and Second Hand The purchasing behaviour of Gen Z is at first glance very contradictory. On the one hand,…
Generation Z - TikTok: Hot or not?
Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1…
Generation Z – adolescence
When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is…
Generation Z - Rezo factor positive or we are the better adults
Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made…
Generation Z - New Kids on the Job
The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a…
Generation Z - Google's smart magic students
Understand Generation Z How does Generation Z tick? Today’s youth presents themselves as smart, creative and self-confident. As…
High Noon in Beertown Germany?
High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming…