The ConceptLab - testing and optimizing concepts in real time
Co-creating concepts in virtual teams Technology and digital tools have made our daily work in our home offices nearly seamless, however, the creative radius seems to have shrunk at the…
Hybrid exploration – The rheingoldArena®
Using the Arena to track the Unconscious 2.0.rheingoldArena®, the new rheingold exploration method, creates a focus-group scenario that potentiates findings through a live linkage of the…
rheingoldSprint®:digital - economical - direct
NEW: The rheingoldSprint® – ideal research tools in times of #socialdistancing. Fast, pragmatic, cost-effective.Building on existing research and our extensive wealth of experience, we are…
Rethinking target groups - constitutional marketing
The market as a psychological force field for constitutionAs marketing experts’ experience shows, consumers have changed their behaviour and are becoming increasingly difficult to tackle.…
Strategically focused - rheingoldBridging
The strategy afterwards – knowing where to go next.A survey conducted in 2017 showed that, despite high gains in knowledge, more than half of the recommendations contained in all the…
Through the clients’ glasses – rheingoldCoCreation Workshops
Develop new things together with your customersWhat does a consumer’s day-to-day life really look like? How do they approach products and brands? How would consumers develop a product?…
Strengthening Brands - The Brand Success Code
The Brand Success Code is the key to success.There are five factors that determine brand success today. This is confirmed by rheingold studies over the past 30 years. Successful brand…
Best practice - the rheingold methodology
From Diagnosis to Prognosis – The rheingold MethodologistsMorphological impact research applies highly effective tools such as in-depth interview and psychological descriptions – in…