The ConceptLab - testing and optimizing concepts in real time
Co-creating concepts in virtual teams Technology and digital tools have made our daily work in our home offices nearly seamless, however,…
Hybrid exploration – The rheingoldArena®
Using the Arena to track the Unconscious 2.0.rheingoldArena®, the new rheingold exploration method, creates a focus-group scenario that…
How do your customers tick in the Corona crisis?
Our emergency aid for brands and companiesThe Corona crisis has a far-reaching impact on almost all areas of life. Many self-evident…
rheingoldSprint®:digital - economical - direct
NEW: The rheingoldSprint® – ideal research tools in times of #socialdistancing. Fast, pragmatic, cost-effective.Building on existing…
Through the clients’ glasses – rheingoldCoCreation Workshops
Develop new things together with your customersWhat does a consumer’s day-to-day life really look like? How do they approach products and…
Strengthening Brands - The Brand Success Code
The Brand Success Code is the key to success.There are five factors that determine brand success today. This is confirmed by rheingold…
Rethinking target groups - constitutional marketing
The market as a psychological force field for constitutionAs marketing experts’ experience shows, consumers have changed their behaviour…
Strategically focused - rheingoldBridging
The strategy afterwards – knowing where to go next.A survey conducted in 2017 showed that, despite high gains in knowledge, more than half…
Best practice - the rheingold methodology
From Diagnosis to Prognosis – The rheingold MethodologistsMorphological impact research applies highly effective tools such as in-depth…