Generation Z - TikTok: Hot or not?

Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1…


Generation Z – adolescence

When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is…


Rheingold GenZ Shopping

Shopping of Gen Z - First Class and Second Hand

Shopping of Gen Z - First Class and Second Hand The purchasing behaviour of Gen Z is at first glance very contradictory. On the one hand,…


Gen Z - Part 1 rheingold

Generation Z - Google's smart magic students

Understand Generation Z How does Generation Z tick? Today’s youth presents themselves as smart, creative and self-confident. As…