Brands – as signposts of the (new) everyday life
Brands – as signposts of the (new) everyday life The Corona crisis challenges brands to reposition themselves and make intelligent use of the dynamic environment. This is not only a matter…
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown experiences create new motivations and needs in…
Corona and purpose
How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…
Consumption in Crisis Mode
Consumption in Crisis Mode - How Brands are now Making Themselves Indispensable as Development AidsPsychologically, people are currently in a transitional phase: they feel that their more…