rheingold Marken - als Wegweiser des (neuen) Alltags

Brands – as signposts of the (new) everyday life

Brands – as signposts of the (new) everyday life The Corona crisis challenges brands to reposition themselves and make intelligent use of the dynamic environment. This is not only a matter…


rheingold: Industrieübergreifende Wachstumschancen

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown experiences create new motivations and needs in…


rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…


rheingold Consumption in Crisis Mode

Consumption in Crisis Mode

Consumption in Crisis Mode - How Brands are now Making Themselves Indispensable as Development AidsPsychologically, people are currently in a transitional phase: they feel that their more…