Innovation development with rheingold

Innovation development with rheingoldIt is a good time for tackling innovation again – especially with the Covid19 crisis coming to an end. Psychologically, humans are inherently…


rheingold ConceptLap

The ConceptLab - testing and optimizing concepts in real time

Co-creating concepts in virtual teams Technology and digital tools have made our daily work in our home offices nearly seamless, however, the creative radius seems to have shrunk at the…


Hybrid exploration – The rheingoldArena®

Using the Arena to track the Unconscious 2.0.rheingoldArena®, the new rheingold exploration method, creates a focus-group scenario that potentiates findings through a live linkage of the…


rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…


rheingoldSprint

rheingoldSprint®:digital - economical - direct

NEW: The rheingoldSprint® – ideal research tools in times of #socialdistancing. Fast, pragmatic, cost-effective.Building on existing research and our extensive wealth of experience, we are…


Rheingold GenZ Shopping

Shopping of Gen Z - First Class and Second Hand

Shopping of Gen Z - First Class and Second Hand The purchasing behaviour of Gen Z is at first glance very contradictory. On the one hand, they have no problems with having the cola bottle…


Generation Z - TikTok: Hot or not?

Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. German users call TikTok on…


Generation Z – adolescence

When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is more difficult to manage today than in the past.…


Rethinking target groups - constitutional marketing

The market as a psychological force field for constitutionAs marketing experts’ experience shows, consumers have changed their behaviour and are becoming increasingly difficult to tackle.…


Strategy Advice

Strategically focused - rheingoldBridging

The strategy afterwards – knowing where to go next.A survey conducted in 2017 showed that, despite high gains in knowledge, more than half of the recommendations contained in all the…