Rheingold Institute rejuvenates its management with Judith Barbolini

Rheingold Institute rejuvenates its management with Judith BarboliniThe rheingold Institute is rejuvenating its management: Judith Barbolini (36) has been strengthening the management team…


rheingold ConceptLap

The ConceptLab - testing and optimizing concepts in real time

Co-creating concepts in virtual teams Technology and digital tools have made our daily work in our home offices nearly seamless, however, the creative radius seems to have shrunk at the…


Hybrid exploration – The rheingoldArena®

Using the Arena to track the Unconscious 2.0.rheingoldArena®, the new rheingold exploration method, creates a focus-group scenario that potentiates findings through a live linkage of the…


rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…


rheingold Consumption in Crisis Mode

Consumption in Crisis Mode

Consumption in Crisis Mode - How Brands are now Making Themselves Indispensable as Development AidsPsychologically, people are currently in a transitional phase: they feel that their more…


rheingoldSprint

rheingoldSprint®:digital - economical - direct

NEW: The rheingoldSprint® – ideal research tools in times of #socialdistancing. Fast, pragmatic, cost-effective.Building on existing research and our extensive wealth of experience, we are…


Rheingold GenZ Shopping

Shopping of Gen Z - First Class and Second Hand

Shopping of Gen Z - First Class and Second Hand The purchasing behaviour of Gen Z is at first glance very contradictory. On the one hand, they have no problems with having the cola bottle…


Generation Z - TikTok: Hot or not?

Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. German users call TikTok on…


Generation Z – adolescence

When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is more difficult to manage today than in the past.…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming popular. These two trends lead to a dynamic…