rheingold ConceptLap

The ConceptLab - testing and optimizing concepts in real time

Co-creating concepts in virtual teams Technology and digital tools have made our daily work in our home offices nearly seamless, however, the creative radius seems to have shrunk at the…


Innovation development with rheingold

Innovation development with rheingoldIt is a good time for tackling innovation again – especially with the Covid19 crisis coming to an end. Psychologically, humans are inherently…


rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…


rheingoldSprint

rheingoldSprint®:digital - economical - direct

NEW: The rheingoldSprint® – ideal research tools in times of #socialdistancing. Fast, pragmatic, cost-effective.Building on existing research and our extensive wealth of experience, we are…


Generation Z - TikTok: Hot or not?

Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. German users call TikTok on…


Generation Z – adolescence

When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is more difficult to manage today than in the past.…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming popular. These two trends lead to a dynamic…


Cocreation Workshops

Through the clients’ glasses – rheingoldCoCreation Workshops

Develop new things together with your customersWhat does a consumer’s day-to-day life really look like? How do they approach products and brands? How would consumers develop a product?…


Strengthening Brands - The Brand Success Code

The Brand Success Code is the key to success.There are five factors that determine brand success today. This is confirmed by rheingold studies over the past 30 years. Successful brand…


Rethinking target groups - constitutional marketing

The market as a psychological force field for constitutionAs marketing experts’ experience shows, consumers have changed their behaviour and are becoming increasingly difficult to tackle.…