Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming popular. These two trends lead to a dynamic…


Cocreation Workshops

Through the clients’ glasses – rheingoldCoCreation Workshops

Develop new things together with your customersWhat does a consumer’s day-to-day life really look like? How do they approach products and brands? How would consumers develop a product?…


Strengthening Brands - The Brand Success Code

The Brand Success Code is the key to success.There are five factors that determine brand success today. This is confirmed by rheingold studies over the past 30 years. Successful brand…


Rethinking target groups - constitutional marketing

The market as a psychological force field for constitutionAs marketing experts’ experience shows, consumers have changed their behaviour and are becoming increasingly difficult to tackle.…


Strategy Advice

Strategically focused - rheingoldBridging

The strategy afterwards – knowing where to go next.A survey conducted in 2017 showed that, despite high gains in knowledge, more than half of the recommendations contained in all the…


rheingold group

Best practice - the rheingold methodology

From Diagnosis to Prognosis – The rheingold MethodologistsMorphological impact research applies highly effective tools such as in-depth interview and psychological descriptions – in…