Hold and inspiration for brands

How brands can provide support and inspiration in a PandemicReliability and consistency are important signs for consumers in times of crisis. Especially brands that people have been…


rheingold Consumption in Crisis Mode

Consumption in Crisis Mode

Consumption in Crisis Mode - How Brands are now Making Themselves Indispensable as Development AidsPsychologically, people are currently in a transitional phase: they feel that their more…


Psychological Corona measure tape for commercials

Psychological Corona measure tape for commercialsKeeping a distance of 1.5 meters – especially in commercials, recipients pay close attention to whether the distance rules are being…


Exhibitions Coronavirus

CORONAVIRUS: Corona censorship doesn't hurt fairs

Next year there will be a craving for any major event (Stephan Grünewald, boersenblatt.de)“Next year there will be a craving for any major event,” Stephan Grünewald, the…


CORONAVIRUS: Excitation is faster than the pathogen

Arousal is faster than the Exciter (Stephan Grünewald, Kölner Stadtanzeiger)Psychologist and founder of the rheingold Institute Stephan Grünewald explains why hamster purchases and…


Gen Z - Part 3 rheingold

Generation Z - Rezo factor positive or we are the better adults

Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear how different younger and older…


Gen Z - Part 2 rheingold

Generation Z - New Kids on the Job

The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a source of hope to make companies fit for the future.…


Gen Z - Part 1 rheingold

Generation Z - Google's smart magic students

Understand Generation Z How does Generation Z tick? Today’s youth presents themselves as smart, creative and self-confident. As digital natives, they have grown up with Google,…


China News: 996 Online Revolt

The 996 online revolt in China Initial situation: With little euphoria, China is currently looking at the online revolt launched by the Chinese IT-https://996.icu/#/de_DE. The name…


rheingold institut Macht spenden glücklich

Does donating make us happy?

Interview with Sabine Loch: “Does donating make us happy?” – The motivations that underlie the willingness to donateThose who help others strengthen their own sense of self-esteem and find…