Hold and inspiration for brands
How brands can provide support and inspiration in a PandemicReliability and consistency are important signs for consumers in times of crisis. Especially brands that people have been…
Consumption in Crisis Mode
Consumption in Crisis Mode - How Brands are now Making Themselves Indispensable as Development AidsPsychologically, people are currently in a transitional phase: they feel that their more…
Psychological Corona measure tape for commercials
Psychological Corona measure tape for commercialsKeeping a distance of 1.5 meters – especially in commercials, recipients pay close attention to whether the distance rules are being…
CORONAVIRUS: Corona censorship doesn't hurt fairs
Next year there will be a craving for any major event (Stephan Grünewald, boersenblatt.de)“Next year there will be a craving for any major event,” Stephan Grünewald, the…
CORONAVIRUS: Excitation is faster than the pathogen
Arousal is faster than the Exciter (Stephan Grünewald, Kölner Stadtanzeiger)Psychologist and founder of the rheingold Institute Stephan Grünewald explains why hamster purchases and…
Generation Z - Rezo factor positive or we are the better adults
Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear how different younger and older…
Generation Z - New Kids on the Job
The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a source of hope to make companies fit for the future.…
Generation Z - Google's smart magic students
Understand Generation Z How does Generation Z tick? Today’s youth presents themselves as smart, creative and self-confident. As digital natives, they have grown up with Google,…
China News: 996 Online Revolt
The 996 online revolt in China Initial situation: With little euphoria, China is currently looking at the online revolt launched by the Chinese IT-https://996.icu/#/de_DE. The name…
Does donating make us happy?
Interview with Sabine Loch: “Does donating make us happy?” – The motivations that underlie the willingness to donateThose who help others strengthen their own sense of self-esteem and find…
