Future Study 2021: How Germans Look Towards the Future
Germany between being stuck in the presence and creative powers unfolding within a small radiusTwo-thirds of Germans are anxious about the future of society. A lack of trust in the country…
Innovation development with rheingold
Innovation development with rheingoldIt is a good time for tackling innovation again – especially with the Covid19 crisis coming to an end. Psychologically, humans are inherently…
DIY and gardening - sources of self-efficacy
DIY and gardening - sources of self-efficacy DIY stores and garden centers bundle emerging spring energy – after months of standstill and the melting away of resilience, people want…
Hold and inspiration for brands
How brands can provide support and inspiration in a PandemicReliability and consistency are important signs for consumers in times of crisis. Especially brands that people have been…
Rheingold Institute rejuvenates its management with Judith Barbolini
Rheingold Institute rejuvenates its management with Judith BarboliniThe rheingold Institute is rejuvenating its management: Judith Barbolini (36) has been strengthening the management team…
The Return of the Machos
#metoo – an alarm for menToday, nearly one-third of men would be what one could call the ‘lapdog type’, the Cologne rheingold institute has discovered in a depth-psychological study of…
Media usage and brand perceptions in China
Like a school of fishThere are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use media, perceive brands and view advertising. Frank…
Does donating make us happy?
Interview with Sabine Loch: “Does donating make us happy?” – The motivations that underlie the willingness to donateThose who help others strengthen their own sense of self-esteem and find…
Germany on the couch – "We've run out of visions for the future!"Paradoxically, on the one hand, most people are doing well. But more and more people feel that the future is getting worse.…