Findings and outlooks on the Corona Crisis
The rheingold Institute investigates the impact of the Corona Crisis on markets, brands and societySince the outbreak of COVID 19, the…
Generation Z – adolescence
When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is…
Generation Z – adolescence
When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is…
Generation Z - Rezo factor positive or we are the better adults
Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made…
Generation Z - New Kids on the Job
The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a…
China News: 996 Online Revolt
The 996 online revolt in China Initial situation: With little euphoria, China is currently looking at the online revolt launched by…
Does donating make us happy?
Interview with Sabine Loch: “Does donating make us happy?” – The motivations that underlie the willingness to donateThose who help others…
The Return of the Machos
#metoo – an alarm for menToday, nearly one-third of men would be what one could call the ‘lapdog type’, the Cologne rheingold institute…
Media usage and brand perceptions in China
Like a school of fishThere are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use…
Germany on the couch – "We've run out of visions for the future!"Paradoxically, on the one hand, most people are doing well. But more and…