CORONAVIRUS: Excitation is faster than the pathogen

Arousal is faster than the Exciter (Stephan Grünewald, Kölner Stadtanzeiger)Psychologist and founder of the rheingold Institute Stephan…


Gen Z - Part 2 rheingold

Generation Z - New Kids on the Job

The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a…


Gen Z - Part 3 rheingold

Generation Z - Rezo factor positive or we are the better adults

Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made…


rheingold institut Macht spenden glücklich

Does donating make us happy?

Interview with Sabine Loch: “Does donating make us happy?” – The motivations that underlie the willingness to donateThose who help others…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming…


RILA Remote Food Study

The globalised culinary culture

RILA invests in a rheingold study on the future of country-specific delicatessen products in food retailOn behalf of RILA Feinkost-Importe…


Dream bubble vs. reality anchor

Mediengruppe RTL Deutschland and rheingold institute take a close look at the cultural upheaval around video usage in GermanyThe cultural…


Men's study rheingold

The Return of the Machos

#metoo – an alarm for menToday, nearly one-third of men would be what one could call the ‘lapdog type’, the Cologne rheingold institute…


Mediennutzung in China

Media usage and brand perceptions in China

Like a school of fishThere are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use…


Germany on the couch – "We've run out of visions for the future!"Paradoxically, on the one hand, most people are doing well. But more and…