rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…


Generation Z - TikTok: Hot or not?

Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. German users call TikTok on…


Generation Z – adolescence

When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is more difficult to manage today than in the past.…


Baumarkt und Gartencenter - Studie

DIY and gardening - sources of self-efficacy

DIY and gardening - sources of self-efficacy DIY stores and garden centers bundle emerging spring energy – after months of standstill and the melting away of resilience, people want…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming popular. These two trends lead to a dynamic…


rheingold institut Macht spenden glücklich

Does donating make us happy?

Interview with Sabine Loch: “Does donating make us happy?” – The motivations that underlie the willingness to donateThose who help others strengthen their own sense of self-esteem and find…


Dream bubble vs. reality anchor

Mediengruppe RTL Deutschland and rheingold institute take a close look at the cultural upheaval around video usage in GermanyThe cultural transformation in the way moving images are used…


RILA Remote Food Study

The globalised culinary culture

RILA invests in a rheingold study on the future of country-specific delicatessen products in food retailOn behalf of RILA Feinkost-Importe GmbH & Co. KG, and under the direction of…


Men's study rheingold

The Return of the Machos

#metoo – an alarm for menToday, nearly one-third of men would be what one could call the ‘lapdog type’, the Cologne rheingold institute has discovered in a depth-psychological study of…


Mediennutzung in China

Media usage and brand perceptions in China

Like a school of fishThere are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use media, perceive brands and view advertising. Frank…