Gen Z - Part 3 rheingold

Generation Z - Rezo factor positive or we are the better adults

Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear how different younger and older…


Gen Z - Part 2 rheingold

Generation Z - New Kids on the Job

The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a source of hope to make companies fit for the future.…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming popular. These two trends lead to a dynamic…


rheingold institut Macht spenden glücklich

Does donating make us happy?

Interview with Sabine Loch: “Does donating make us happy?” – The motivations that underlie the willingness to donateThose who help others strengthen their own sense of self-esteem and find…


Dream bubble vs. reality anchor

Mediengruppe RTL Deutschland and rheingold institute take a close look at the cultural upheaval around video usage in GermanyThe cultural transformation in the way moving images are used…


RILA Remote Food Study

The globalised culinary culture

RILA invests in a rheingold study on the future of country-specific delicatessen products in food retailOn behalf of RILA Feinkost-Importe GmbH & Co. KG, and under the direction of…


Men's study rheingold

The Return of the Machos

#metoo – an alarm for menToday, nearly one-third of men would be what one could call the ‘lapdog type’, the Cologne rheingold institute has discovered in a depth-psychological study of…


Mediennutzung in China

Media usage and brand perceptions in China

Like a school of fishThere are fundamental differences in the way young adults China and Germany between the ages of 18 and 24 years use media, perceive brands and view advertising. Frank…


The virtual pilgrimage

The Pascoe Study 2017: How greatly the sufferer of an illness longs for encouragement and understandingGoogle is increasingly replacing the trip to the doctor’s office. Today, a person…


The Secret Logic of Depression

The will to perfection drives people into spiritual exhaustionThe secret logic of depression What does it mean in today’s society, where we all work, function and deliver the goods like…