Future Study 2021: How Germans Look Towards the Future

Germany between being stuck in the presence and creative powers unfolding within a small radiusTwo-thirds of Germans are anxious about the future of society. A lack of trust in the country…


rheingold: Industrieübergreifende Wachstumschancen

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown experiences create new motivations and needs in…


rheingold-Die neue Hörigkeit

The new obedience – how advertising in podcasts works best

The new obedience – how advertising in podcasts works bestPodcasts as a media format can generate a high level of loyalty and attachment among their users; reinforced by the “inner…


rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…


Men's study rheingold

The Return of the Machos

#metoo – an alarm for menToday, nearly one-third of men would be what one could call the ‘lapdog type’, the Cologne rheingold institute has discovered in a depth-psychological study of…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming popular. These two trends lead to a dynamic…


Dream bubble vs. reality anchor

Mediengruppe RTL Deutschland and rheingold institute take a close look at the cultural upheaval around video usage in GermanyThe cultural transformation in the way moving images are used…


RILA Remote Food Study

The globalised culinary culture

RILA invests in a rheingold study on the future of country-specific delicatessen products in food retailOn behalf of RILA Feinkost-Importe GmbH & Co. KG, and under the direction of…


Germany on the couch – "We've run out of visions for the future!"Paradoxically, on the one hand, most people are doing well. But more and more people feel that the future is getting worse.…