rheingold: Industrieübergreifende Wachstumschancen

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown…


Generation Z – adolescence

When life gets a subject lineGeneration Z moves one’s own growing up more strongly than the topic of generation conflict, which is…


Generation Z - TikTok: Hot or not?

Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1…


Gen Z - Part 2 rheingold

Generation Z - New Kids on the Job

The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a…


Gen Z - Part 3 rheingold

Generation Z - Rezo factor positive or we are the better adults

Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made…


China News: 996 Online Revolt

The 996 online revolt in China Initial situation: With little euphoria, China is currently looking at the online revolt launched by…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming…


RILA Remote Food Study

The globalised culinary culture

RILA invests in a rheingold study on the future of country-specific delicatessen products in food retailOn behalf of RILA Feinkost-Importe…


Dream bubble vs. reality anchor

Mediengruppe RTL Deutschland and rheingold institute take a close look at the cultural upheaval around video usage in GermanyThe cultural…


Men's study rheingold

The Return of the Machos

#metoo – an alarm for menToday, nearly one-third of men would be what one could call the ‘lapdog type’, the Cologne rheingold institute…