rheingold: Industrieübergreifende Wachstumschancen

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry

Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown…


rheingold-Die neue Hörigkeit

The new obedience – how advertising in podcasts works best

The new obedience – how advertising in podcasts works bestPodcasts as a media format can generate a high level of loyalty and attachment…


rheingold Webinar Corona and Purpose

Corona and purpose

How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises…


Gen Z - Part 3 rheingold

Generation Z - Rezo factor positive or we are the better adults

Rezo factor positive or we are the better adults The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made…


Gen Z - Part 2 rheingold

Generation Z - New Kids on the Job

The great hope for the next generation In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a…


Gen Z - Part 1 rheingold

Generation Z - Google's smart magic students

Understand Generation Z How does Generation Z tick? Today’s youth presents themselves as smart, creative and self-confident. As…


China News: 996 Online Revolt

The 996 online revolt in China Initial situation: With little euphoria, China is currently looking at the online revolt launched by…


Beertown Germany rheingold

High Noon in Beertown Germany?

High Noon in Beertown, Germany?The German flavour landscape has grown wilder. At the same time, regional beer manufacturers are becoming…


Dream bubble vs. reality anchor

Mediengruppe RTL Deutschland and rheingold institute take a close look at the cultural upheaval around video usage in GermanyThe cultural…


RILA Remote Food Study

The globalised culinary culture

RILA invests in a rheingold study on the future of country-specific delicatessen products in food retailOn behalf of RILA Feinkost-Importe…