Brands – as signposts of the (new) everyday life
Brands – as signposts of the (new) everyday life The Corona crisis challenges brands to reposition themselves and make intelligent use of the dynamic environment. This is not only a matter…
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry
Cross-industry growth opportunities – taking advantage of the increased importance of sports and outdoor industry New corona and lockdown experiences create new motivations and needs in…
Corona and purpose
How brands can become a lighthouse in times of crisis. 11 theses on the ‘New Normal’.The Corona crisis is different from other crises because it completely turns our everyday…
Psychological Corona measure tape for commercials
Psychological Corona measure tape for commercialsKeeping a distance of 1.5 meters – especially in commercials, recipients pay close attention to whether the distance rules are being…
rheingoldSprint®:digital - economical - direct
NEW: The rheingoldSprint® – ideal research tools in times of #socialdistancing. Fast, pragmatic, cost-effective.Building on existing research and our extensive wealth of experience, we are…
CORONAVIRUS: Corona censorship doesn't hurt fairs
Next year there will be a craving for any major event (Stephan Grünewald, boersenblatt.de)“Next year there will be a craving for any major event,” Stephan Grünewald, the…
Shopping of Gen Z - First Class and Second Hand
Shopping of Gen Z - First Class and Second Hand The purchasing behaviour of Gen Z is at first glance very contradictory. On the one hand, they have no problems with having the cola bottle…
Generation Z - TikTok: Hot or not?
Why TikTok is so exciting for the young Especially The Gen Z loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. German users call TikTok on…